? Drive campaigns to generate more referrals:

Webinars are one of the most effective marketing tactics. It helps provide information about your product clearly and efficiently among your target audience. Webinars help build value for your business and products in an efficient and effective way.
? Use the right tools and equipment:

How to generate revenue from a webinar
How to take advantage of remarketing of your webinar
? At the signup or registration process, ask registrants to give their twitter handle and other contact information, so you can monitor what they are saying about your firm.
page. Use your company profile to promote this by updating statuses related to it.
Twitter:
Follow up emails can help you connect with whom you are targeting and generate a better ROI without spending much.
Google+:

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