Email is by far the best option to send thank you notes and reminders to the person who signs up for the webinar. Set an email automation for those who sign up for the webinar, add your product benefits in the email and give them a little introduction about what you are going to serve them during the webinar. Also, email is the way to make your prospect feel important
? Marketing Automation to Reactivate Old Leads:
Once you have recognized these leads, nurture them with follow up through various modes like emails, phone calls, e-newsletters, postal mails, etc.
Hold a customer survey via email to learn if your previous customers are satisfied. The referrals generated by these customers proves to be solid leads, because they come from a customer who already has experienced your services and products.
? Conduct polls to gain instant reviews:
Communicating with your old leads helps build your credibility and revive them as your new prospecting leads for your product or services.
People attend webinars for the quality content they will be receiving from it. Don’t dedicate your entire webinar to promoting your product and services, rather provide your audience with top quality content along with a relevant and targeted sales pitch at the end of the webinar.
? Nurture your leads:
While crafting your marketing strategies focus on your CTA, because it helps grab the interest of your clients. Use appealing calls to action to grab the attention of your target audience.
? You can efficiently customize your webinar page through available event themes, or by uploading videos associated with the webinar to gather more participants.
Content is the reason people register and attend your webinar, so without great content, either won’t get people to show up or you won’t get them to come back. Carefully select your topic/title/speaker based on your target audience’s interests and needs, as it relates to what your firm does. Generally speaking, webinars are intended to be educational—not “salesy”—so be sure that you create content that your audience finds helpful and valuable.