There are many strategies you can follow to generate leads with a webinar:
? Make sure that your team members regularly update posts related to the webinar, so your audience will remain connected with the event. Encourage your audience, so they become the part of the conversation.
If you have a company blog, it can be the best place to announce your webinar. Through blogs, you can target your audience by discussing how to register for the webinar and the webinar content itself.
? Create a compelling invitation:
? Take advantage of webinar handouts:
Once you have invested in resources, subject experts, promoting and hosting the webinar, it is the time to increase its impact over your target audience. A high quality webinar recording is the best way to generate a high return on investment for a webinar.
People attend webinars for the quality content they will be receiving from it. Don’t dedicate your entire webinar to promoting your product and services, rather provide your audience with top quality content along with a relevant and targeted sales pitch at the end of the webinar.
Content is the reason people register and attend your webinar, so without great content, either won’t get people to show up or you won’t get them to come back. Carefully select your topic/title/speaker based on your target audience’s interests and needs, as it relates to what your firm does. Generally speaking, webinars are intended to be educational—not “salesy”—so be sure that you create content that your audience finds helpful and valuable.