People attend webinars for the quality content they will be receiving from it. Donít dedicate your entire webinar to promoting your product and services, rather provide your audience with top quality content along with a relevant and targeted sales pitch at the end of the webinar.
You can promote your webinar via social media. Post something related to your webinar continuously on social media, so your audience stays connected to your event.
Communicating with your old leads helps build your credibility and revive them as your new prospecting leads for your product or services.
Be sure to allow time at the end of the webinar for taking questions that your audience can submit throughout the webinar. The Q&A provides a great opportunity to engage your audience and give additional insight to what you have previously discussed, as well as related topics that are of interest to the audience.
How to generate leads with a webinar
Choose an appropriate day and time for hosting a webinar. Look for when you will receive the most traffic. To maximize the attendee rate, experiment with different days and time slots and learn the conversion and attendee rates.
? Have an attractive and efficient topic:
? Make a landing page:
? Take advantage of webinar handouts:
? Brand Awareness:
Use the information gained from marketing automation to reactivate your old leads. Build a list in accordance to their purchase, activity level, website activity level, etc. This information will be helpful in reactivating your old leads.
People attend webinars for the quality content they will be receiving from it. Donít dedicate your entire webinar to promoting your product and services, rather provide your audience with top quality content along with a relevant and targeted sales pitch at the end of the webinar.

To simply run a webinar, there are options available like GoToWebinar, GatherPlace, Freebinar, WebEx and many more. All you need to do is set a date for the webinar and send invitees a link to a sign-up page.
Social media provides the best platform to share your webinar, gain more leads, increase net registrations and signups for your webinar. Social media allows you to extend conversations after the event, as well.
? If your business has a group on Facebook, make use of this group to post specifics of the event along with the link to the registration

? Marketing Automation to Reactivate Old Leads:
? Donít forget to include twitter hash tags in pre and post emails sent to your participants, and encourage them to do the same.
? Email to your subscriberís list:

Webinars are one of the most effective marketing tactics. It helps provide information about your product clearly and efficiently among your target audience. Webinars help build value for your business and products in an efficient and effective way.

In many ways, a webinar is only as good as the tools you use to produce it. It starts with choosing the right webinar software. There are a ton of webinar tools out there to choose from and selecting the one thatís right for you comes down to capabilities, preferences and cost. Once you know what you need most from the software, choose the one that best aligns with your needs.
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