Send them invites for your webinars or whitepapers. Send an email regarding it, and wait for their response on it.
If you are about to launch a product, hosting a live webinar for this could be very beneficial to promote the product with your attendees. Launch – week webinars can be a great way to introduce your product and you can give them free content, sell products or programs.
? Embed your event’s recording on your official page, so your clients and fans can view and comment on it.

? You can invite people manually using the Invite more button under the Viewers section, which can be found at the bottom right of the page.

? Send follow up emails:


? You can also give a preview of your webinar on LinkedIn along with a blog around it, instead of directly promoting the webinar. You can also create sponsored updates and standalone ads to advertise on LinkedIn.

You can involve sponsors in your webinars to make money from sponsored ads and announcements which run in between of your webinars. It can be very beneficial when you are attracting larger audiences through your webinars.


You can promote your webinar via social media. Post something related to your webinar continuously on social media, so your audience stays connected to your event.
While crafting your marketing strategies focus on your CTA, because it helps grab the interest of your clients. Use appealing calls to action to grab the attention of your target audience.

? Marketing Automation to Reactivate Old Leads:
Content is the reason people register and attend your webinar, so without great content, either won’t get people to show up or you won’t get them to come back. Carefully select your topic/title/speaker based on your target audience’s interests and needs, as it relates to what your firm does. Generally speaking, webinars are intended to be educational—not “salesy”—so be sure that you create content that your audience finds helpful and valuable.
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