? Make sure that your team members regularly update posts related to the webinar, so your audience will remain connected with the event. Encourage your audience, so they become the part of the conversation.
? Craft your copies:
? Nurture your leads:
? Schedule your webinar properly:
? Create a landing page:
? You can also give a preview of your webinar on LinkedIn along with a blog around it, instead of directly promoting the webinar. You can also create sponsored updates and standalone ads to advertise on LinkedIn.
? Send follow up emails:
? Email to your subscriberís list:
To increase sales, retain your existing customers and attract leads, create a special offer to showcase in your webinar. Discounts and promotions are a proven tactic to boost sales. It is a common human tendency to be attracted towards anything that benefits them.
Email is an optimal tool for getting more traffic, and segmenting is required for effective email marketing. Donít forget to send a thank you mail after the person signs up for your webinar, and after attending to make them feel that they are important to you.
After making a comprehensive layout for your webinar, the next thing you should do is promote it. Using social media, Facebook ads and LinkedIn groups are examples of advertising platforms which you use for your marketing campaign. There is always an extra chance of capturing leads if you pay more attention to your promotional strategies and advertising.
? Brand Awareness:
? Focus on your CTA:
? Host a live webinar during product launch:
? Donít forget to include twitter hash tags in pre and post emails sent to your participants, and encourage them to do the same.
If you donít have an appropriate and attractive topic, it will become really hard to get people to attend your webinar. Select topics that are catchy and define your webinar, so people look for the webinar. While selecting a title, look for the most relevant keywords that can also be used in blogging about the webinar.
An important promotion tactic is email marketing. Inform your subscribers or email list about the upcoming webinar at least seven days before you go live.
? Set registration and attendee goals:
Highlight the topics that will be covered and let participants know when youíll be holding the Q&A portion of the webinar. Follow the agenda closely and stay on track. If you have more than one speaker, make sure they know when their turn is. Let the participants know who the moderator is. It is the moderatorís job to keep everyone on track, so make sure you choose the right person for the job.